Motionloft and AT&T offer organizations real-time data

Motionloft is providing businesses and cities with real-time data on pedestrian and vehicle traffic. Using AT&T’s wireless technology, Motionloft is helping organizations answer key questions such as: What is the traffic profile of pedestrian and vehicle activity around my property? How does this location compare to others in the city? How are traffic patterns changing with development efforts?

Pedestrian and vehicle activity creates the opportunity to capture a wealth of data that can provide insights into organizational efficiency and efficacy.

“We’ve created an opportunity for organizations to see a dashboard view of what’s happening around them,” said Mark Cuban, American businessman, investor and owner of the NBA’s Dallas Mavericks. “Combining our advanced analytics systems with premier network connectivity from AT&T creates a game-changing solution for counting vehicle and pedestrian traffic around the world.”

Motionloft aims to improve the delivery of pedestrian and vehicle data through:

• Premier connectivity for data integrity, accuracy and      reliability;
• Delivery of real-time data presented via Web and mobile      access;
• Ability to feed any analytics package with Motionloft      data.

Motionloft has designed a complete solution of software, computer vision algorithms and hardware utilizing the AT&T M2M platform. Motionloft has built a private sensor network with advanced security features. Motionloft utilizes extensive monitoring, operating 24x7x365, to utilize the AT&T network and ensure availability of its physical world data and business intelligence tools.

“Companies are always looking to cut costs and increase efficiency to gain a competitive advantage in today’s marketplace,” said Mike Troiano, vice president of advanced mobility solutions at AT&T Business Solutions. “We are continually supporting enhancements to mobile technology which use solutions that go beyond applications and devices. This new capability helps businesses collect large amounts of data to gain new insights into their operations so they can better serve their customers.”

The Motionloft system works independently, eliminating the need to integrate into the customer’s IT networks.  Accuracy, security, connectivity and personalized reporting make the Motionloft system a complete offering for the customer, says the company.

Billions of dollars are spent every year based on decisions made using inaccurate traffic assessments pulled from a variety of inconsistent sources. As a result, development of tested methodologies and collection of trusted physical world data has become essential information in tactical and strategic decisions.