CenturyLink rebrands as Lumen
On September 14, Denver, CO-based CenturyLink announced a new brand name and new purpose. As Lumen Technologies, or simply Lumen, the company will help lead enterprises through the challenges and opportunities of the 4th Industrial Revolution – a time when smart, connective devices are everywhere. Lumen brings a new focus to how it views the marketplace and the world with the purpose to further human progress through technology.
The 4th Industrial Revolution represents the latest technological shift to change how everyone lives, works and thrives. At its core, this new age requires companies to effectively acquire, analyze and act upon their data to stay ahead of the curve and to be competitive.
Lumen’s combination of global technology infrastructure, business solutions and services creates the platform to help our customers excel in this new industrial age and produce amazing things, the company said.
“Our people are dedicated to furthering human progress through technology. Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners,” said Jeff Storey, president and CEO of Lumen.
The Lumen Platform brings together our highly interconnected global fiber network infrastructure, edge cloud capabilities, and security and communication and collaboration solutions to deliver a fast and secure foundation for the application and data services vital to customers’ success, according to the company.
“All of our futures will be driven by smart things, applications and digital services that use data for transformational purposes. To serve this colossal need and further human progress through technology, we have launched Lumen and are delivering our technology through the Lumen Platform, a platform for amazing things,” said Shaun Andrews, Lumen executive vice president and chief marketing officer.