Zoic Labs wins DIA MARS contract

Culver City, CA-based advanced data visualization company Zoic Labs announced on January 27 that it has partnered with the Defense Intelligence Agency (DIA) Future Capabilities and Innovation Office to satisfy MARS requirements for visualization capabilities, big data, data management and analytics. The partnership will draw upon Zoic Labs’ Hollywood origins and depth of experience in interactive data visualization with a compelling visual language to elevate “MARS’” mission to provide U.S. military planners, senior U.S. leaders and warfighters with strategic advantage.

“MARS,” DIA’s innovative Machine-assisted Analytic Rapid-repository System, will transform the existing system housing foundational military intelligence into a dynamic, cloud-based system that pairs humans with machines to automate routine processes and enable the artificial intelligence and machine learning needed to make sense of big data and create analytic bandwidth.

Uniquely positioned to support the DIA MARS vision, Zoic Labs will provide a scalable, user-driven experience using novel techniques to draw the viewer’s attention to regions of interest in large datasets. This will enable the dynamic, seamless presentation of various graphical and visual content, represented through diverse platforms and applications at the speed, scale, and security provided by the MARS ecosystem, with little to no training. DIA’s award to Zoic Labs continues the commitment to bring small business and non-traditional partners into flagship development efforts.

Tim McBride, Zoic Labs founder and president, expressed excitement in contributing to a foundational transformation of key intelligence systems.  “We’re so very proud to be trusted with this DIA MARS visualization effort. Our industry-leading team has the right experience,  perspective and ability to help our nation’s intelligence analysts effectively and efficiently leverage new systems to make timely and accurate assessments and decisions. Our intelligence community deserves the best. This is exciting stuff!”

Source: Zoic Labs

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