Brighterion debuts new version of its real-time smart-analytics suite
Brighterion announced on June 5 the release of version 7 of its real-time smart-analytics suite powered by its cognitive computing platform, an artificial intelligence and machine learning solution that predicts, infers and makes intelligent, real-time decisions.
Brighterion’s smart-analytics suite allows businesses to quickly identify marketing strategies that drive measureable results out of insights derived from customer characteristics, attitudes and behaviors. Powerful automation tools allow organizations to quickly and reliably evaluate the likelihood of specific outcomes, using their familiar, enterprise-wide data.
Brighterion’s solutions represent a quantum leap forward in smart-analytics which is successfully applied in retail analytics, real-time cross-channel fraud prevention (such as identification of previously unknown fraud schemes), credit risk and delinquency prediction, chargeback prevention, behavioral device identification, AML detection and real-time data breach detection.
“This release is the result of the constant efforts of our engineering team,” said Dr. Akli Adjaoute, founder and CEO of Brighterion. “We are confident this release will provide great benefits to our customers by helping them harness the power of Big Data to gather knowledge and act on the insights to transform their business.”