Savi Technology, a provider of sensor-based analytic solutions, on February 5 announced the promotion of Sidra Berman to vice president of marketing.
Berman now reports directly to Savi’s president and CEO, Bill Clark, and joins Savi’s executive management team.
Berman joined Savi in 2013 to head the company’s market management and product marketing efforts. In her expanded role, she will be responsible for creating and implementing marketing strategies and programs to drive revenue growth, enter new markets and build awareness of Savi.
Berman brings more than 15 years of high-tech marketing expertise working in both small start-ups and large global organizations.
“Sidra has the breadth of experience — from product marketing to communications to pricing to events and everything in between — to lead this rising company’s marketing and communication efforts,” said Clark. “She has an awesome track record of success, and she’s a great addition to our management team.”
Before joining Savi, Berman was the vice president of marketing and inside sales for Clarabridge, a high-growth SaaS company focused on business intelligence, text analytics and big data, targeting Fortune 2000 companies. Prior to Clarabridge, she spent nearly five years at Deltek as director of product marketing and strategy, where she led the go-to-market strategy, planning and execution for the company’s ERP portfolio.
“I’m incredibly excited about the opportunity to grow Savi’s marketing presence and join a first-class executive team with a proven track record of success,” said Berman.
She has held various marketing and technology roles at GE Global eXchange Services. Berman earned a bachelor of arts degree in political science from Tufts University and an MBA in marketing and finance from the University of Maryland.