NetBase , a social analytics firm, completes $15.2 million financing round

NetBase, a social analytics company, announced on July 15 that it has completed a new round of expansion funding of $15.2 million. This amount represents an initial Series D closing for $10.2 million, and involved existing investors Thomwest Ventures, Altos Ventures and WestSummit Capital, as well as new investor SAIF Partners.

“This new funding will enable NetBase to accelerate the go-to-market trajectory that has already seen the company triple its size in just 2.5 years”

The new financing will bring NetBase’s total investment to $51.8 million. This funding follows an initial investment of $18.7 million in product development before NetBase’s major social media product launch of monitoring solutions that operationalize the use of social media data and real-time customer insights in early 2012.

NetBase, which has seen year-over-year revenue growth of more than 100 percent since its entry into social analytics, will use the new investment to fund company expansion and bring more innovative social media monitoring and analysis products to market. In the past year alone, NetBase has added marquee brands including Lockheed Martin, FIFA, Guess, IMAX, Lowe’s, and Sony to its customer roster.

“This new funding will enable NetBase to accelerate the go-to-market trajectory that has already seen the company triple its size in just 2.5 years,” said CEO Peter Caswell. “We will expand both people and programs to deliver the innovative social analytics technologies our world-class customers have come to expect.”