Leaders in big data and crisis risk management establish joint partnership
Identifying potential internal and external threats and having a mechanism to mitigate them before they become reality is the primary function of a joint partnership announced on December 4 between Sioux Falls, SD-based BrightPlanet, the leading deep web harvesting and big data analytics collection company, and Strongsville, OH-based AFIMAC, a global leader in crisis and risk management services.
The partnership is aimed at helping public and private sector clients to better protect themselves in today’s era of increased risk. Specifically, the partnership will focus on helping clients identify, track, and analyze potential threats in order to help minimize the likelihood of incidents during regular business operations, special events or executive travel. It also will help clients create more efficient internal monitoring systems.
“In today’s increasingly global economy, security has become a corporate governance issue as a growing number of major corporations have at-risk personnel while operating/traveling domestically and worldwide,” said Peter Martin, president and CEO of AFIMAC Global. “By combining AFIMAC’s expertise in crisis and risk management with BrightPlanet’s expertise in big data and predictive analysis, we can have an almost futuristic ability to help our clients provide safer, healthier work environments and better protect their people, their assets, and their brands.”
“Our partnership is particularly timely now that the White House has issued a memorandum to the heads of executive departments and agencies requiring the development of effective insider threat programs to deter, detect, and mitigate actions by any employees who may represent a national security threat,” Martin added.
Here’s how the new solution works: Using its unique ability to collect and analyze big data from surface web and deep web sources and other proprietary online surveillance techniques, BrightPlanet can identify individuals or groups that show a tendency for involvement in such problematic behavior as workplace violence, damage to corporate facilities in the workplace, brand damage issues, product tampering, counterfeit money-laundering, theft, illegal resale of products, corporate espionage, drug usage, and doing business with known terrorists groups or openly supporting fanatical fundament belief systems.
With its knowledge and expertise in security, risk management, and crisis response issues, AFIMAC then can use open source intelligence and structured data gathered by BrightPlanet to formulate appropriate response strategies and proactively develop early responses to such threats before they become major crises.
Tyson Johnson, vice president of business development for BrightPlanet, said, “AFIMAC’s knowledge and expertise in the risk management and security realm combined with BrightPlanet’s big data collection and deep web enrichment capabilities will set a new standard of product for the risk management sector. Leveraging open sources is no longer simply the domain of sales and marketing – its utilization by the globe’s most prominent security leadership enables us to get engaged at deeper more meaningful levels, and we are excited to offer a product that is without equal to do just that.”