Cognitive Scale tackles Big Data’s rising failure rate with cognitive cloud platform

Cognitive Scale After 18 months focused on product and technology development, Cognitive Scale emerged from stealth on Oct. 22 with the industry’s first technology independent cognitive cloud platform, four vertical industry applications, new customers, partnerships with technology titans, and 22 patents filed.

The company is on track to close 2014 with multi-million dollars in revenue resulting from several high-value customer contracts.

“Given the massive amounts of data that accumulate every day, especially unstructured data, it’s clear that the ability to go beyond traditional Big Data analytics to solve real business issues remains both a challenge and a top priority for organizations today”

Cognitive Scale is led by a team of serial entrepreneurs and technologists with in-depth enterprise software expertise in cognitive computing, Big Data, analytics, and service oriented architectures. Cognitive Scale was founded by Chief Technology Officer Matt Sanchez, formerly the leader of IBM Watson Labs. The team’s collective experience and formal education includes leadership and technology roles at Dell, IBM, Oracle, Perot Systems, and MIT. The company is privately funded by The Entrepreneurs’ Fund, a venture fund for early stage cognitive computing companies started by Manoj Saxena, former general manager of IBM Watson and chairman of Cognitive Scale.

“There are three jaw-dropping facts that limit the capabilities of Big Data. First is 55 percent of big data initiatives fail. Second is 70 to 80 percent of the world’s data is trapped in silos within and outside company walls with no secure and reliable way to access it. Third, valuable insights are lost because 80 percent of data is not machine readable; this is commonly referred to as “dark data,” said Matt Sanchez, founder and chief technology officer, Cognitive Scale. “We address these gaps through cognitive computing to help customers improve decision making, personalize consumer experiences and create more profitable relationships.”

According to Deloitte, the cognitive computing market in the U.S. will continue to grow, expanding from its current $1billin to more than $50 billion by 2018.

Available today, Cognitive Scale’s “Insights Fabric” is a portable, open, standards-based cognitive cloud platform that accelerates value from a company’s existing investments in Big Data. It does this by extracting patterns and insights from dark data sources that are almost totally opaque today. This includes information found in databases, devices, blogs, reviews, emails, social media, images, and other unstructured data sources.