Pitney Bowes unveils its new location intelligence platform

Pitney Bowes Inc. announced on May 8 the launch of the SpectrumSpatial platform, a platform built on MapInfo technology, that delivers advanced location intelligence to enable businesses to centrally manage and deliver location data.

Companies can apply this technology across departments and applications to address diverse business challenges.

As personal and business interactions take flight globally on tablets and smart phones, a company’s ability to instantaneously talk, text, market, sell and delight their customers with relevant content has come to be expected. Savvy businesses are using location information to better communicate with customers, create more targeted promotions, and promote sophisticated cross-selling opportunities. This trend, known as the “consumerization of GIS,” increasingly requires non-GIS experts to build and support location-based applications and services.

Clients who use Pitney Bowes’ MapInfo product were a key driver for this new platform and its relevance in the market.

“Pitney Bowes’ location intelligence solutions, such as Spectrum Spatial, enable clients to answer a fundamental, yet complex question faced by nearly all organizations: where? It’s a critical factor in countless strategic and operational decisions,” said James Buckley, senior vice president and general manager of location intelligence for Pitney Bowes. “We are helping ‘marry’ organizational data with location to help businesses make critical decisions that improve performance.”

Domino’s Pizza Enterprises is the recognized world leader in pizza delivery, operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino’s Pizza is the largest pizza chain in Australia in terms of both network store numbers and network sales, and Domino’s implemented Spectrum Spatial in Australia and New Zealand to help improve productivity and increase revenue for Domino’s and their franchisees.

“With some areas rapidly expanding and developing, it is vital that Domino’s has an up-to-date view of its franchise territories,” said Wayne McMahon, CIO of Domino’s Pizza. “Pitney Bowes Software has let Domino’s update its territories as required. Accurate territories mean we do not waste time and energy marketing to dead addresses or missing out on new opportunities. It also minimizes any territory disputes.”